This part of the process is fair, given there are enough doctors from which to select in any given area of practice or specialty.

I use BC's network search to identify potential doctors, then I research the doctor on the internet for feedback.

I use the BC network and sometimes via word from friends. I know with BC I have a large selection of great doctors.

I normally use a combination of many of these. If my PCP tells me I need to see a specialist and does not give me the name of someone specific he suggests, even after asking, I go to the BCBSNC website and search for in network providers in that specialty in my area. I then ask friends and family for recommendations. I then research for any online reviews and then I make my choice.

I also use BC's network search to identify potential doctors that are convenient to work or home. Then I research the doctor on the internet for feedback and consumer ratings.

I use a combination of many of these including my PCP.  If my PCP tells me I need to go see a specialist and does not make a recommendation, I go to the BCBSNC website and search for in network providers in that specialty that are convenient to me. I also research for any online reviews and consumer ratings and then I make a selection.

I tend to rely mostly on recommedations from friends and family or other providers I trust. I then go and check out to see if the provider is in-network on the Blue Cross site. I would use the Blue Cross provider search more if it included feedback about the providers. A ranking would be even better along with background information/provider bios. It's that kind of information that can be very helpful when choosing a provider and it's lacking today on the Blue Cross provider search.

I use the opions of my family and friends and also the BCBSNC network. So far, my results have always been good. Still, I would like to see all doctors judged by standardized criteria, and would like to have this information easily available for everyone.

I love doctor rating sites.

I usually search for reviews of a doctor first and then check to see if my top picks are in-network. I'm lucky to live near a city where they usually are. I like to pick my doctors based on their reputation, not whether they're in-network.