DTAC, direct to consumer advertising, it is one of the reasons everyone is on Prilosec or Protonix. BCBSNC will have to pay for the complications of taking those medications.

Let's not forget promotion of off-label use. One large pharmaceutical company was cited for off-label promotion of an antiphyschotic, which lead to significant adverse events including significant weight gain in children and death in the elderly. How much of that medication did you unnecessarily pay for? How much did you pay for the complications resulting from that off-lable use?

I do not look or trust them. I do my own research. I think they are a waste of money. I trust my docs or goto a specialist.

I have allergies.

My family doc gave me the generic for flonaise. It did not work. So I went to a top ENT. He gave me Ipratropium Bromide Nasal Solution. That works and now my family doc can prescribe it.

Problem solved. Do your own homework.

I think pharmaceutical advertising should be illegal. They are creating interest for American's to self-diagnose themselves. You watch the commercial which gives all the syptoms so when you go to the dr. you know what to say. Then the dr. gives you a pill to help one syptom, but with that pill comes 5-7 side effects so you in turn go back to the dr. and get another pill. I think RX companies are evil adn they dont want anyone to get better. They want you to stay sick, so you will need their meds, insuring they will always profit.