Our customers expect us to understand their health needs and curb their costs, and rightly so. That’s why Blue Cross and Blue Shield of North Carolina is collaborating with SAS, the leader in information technology software, to provide more personalized, cost-effective care. Patient-specific data will enable us to be more in tune with our customers and to recommend treatments that are better matched to their health needs and lifestyles. The data will also enable us to suggest preventative care or help early on, all of which can help our customers stay healthy and save significant health care dollars in the long run.